Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

Meet Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What’s the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish. Follow up with the last step Shimmer Lights Conditioner – your blonde’s new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

5X LIGHTER: The most advanced blonding system that lightens hair up to 5 levels
BLEACH FREE: A conditioned, soft and glossy finish with no bleach
WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair
LESS DAMAGE: Our Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair’s natural kertain and protein
ADVANCED BLONDING SYSTEM: Your blonde’s new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching